The Brand Gap: Revised Edition (Aiga Design Press) (Paperback)

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Description


All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy

- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

About the Author


Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.
Product Details
ISBN: 9780321348104
ISBN-10: 0321348109
Publisher: New Riders Publishing
Publication Date: August 1st, 2005
Pages: 208
Language: English
Series: Aiga Design Press