The History of the Vespa: An Italian Miracle (Routledge Studies in Cultural History) (Paperback)

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The History of the Vespa: An Italian Miracle (Routledge Studies in Cultural History) By Andrea Rapini Cover Image
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Description


Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio's historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.

About the Author


Andrea Rapini is Assistant Professor at the University of Modena and Reggio Emilia.
Product Details
ISBN: 9780367662257
ISBN-10: 0367662256
Publisher: Routledge
Publication Date: September 30th, 2020
Pages: 146
Language: English
Series: Routledge Studies in Cultural History