To help protect the health of our staff and customers, our physical store will remain closed for the forseeable future. Our online store is open! We offer priority shipping and curbside pickup. Our phones are open from noon to 4 PM. We appreciate your support as we try to navigate the unique demands of this time.
Winning at New Products: Creating Value Through Innovation (Paperback)
Winning at New Products: Creating Value Through Innovation (Paperback)
PLEASE READ BEFORE PLACING AN ORDER:
As COVID-19 cases continue to surge across the country, we have decided to temporarily close our doors for in-store browsing.
During this time, we will offer priority shipping to anywhere in the U.S. as well as curbside pickup in the parking lot behind our store from 11 a.m. to 5 p.m. seven days a week.
Do NOT come to the store until you get a confirmation email that your order is complete and ready for pickup!
Women & Children First is not responsible for lost or stolen packages.
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
About the Author
Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.
