The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)

PLEASE READ BEFORE PLACING AN ORDER:

  • Thank you for your overwhelming support! We are 48 hours behind processing online orders.
  • As COVID-19 cases surge across the country, we have decided to close our doors for in-store browsing. 
  • During these three weeks, we will offer priority shipping to anywhere in the U.S. as well as curbside pickup in the parking lot behind our store from 11 a.m. to 5 p.m. seven days a week.
  • Do NOT come to the store until you get a confirmation email that your order is complete and ready for pickup!
  • OUR ONLINE STORE WILL BE CLOSED ON DECEMBER 25 & 26 TO GIVE OUR STAFF A MUCH-DESERVED BREAK!
  • Women & Children First is not responsible for lost or stolen packages.
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Cover Image
$24.00
Usually Ships in 1-5 Days

Description


Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

About the Author


JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.
Product Details
ISBN: 9780470051245
ISBN-10: 0470051248
Publisher: Wiley
Publication Date: December 1st, 2006
Pages: 338
Language: English