** COVID-19 Alert **

To help protect the health of our staff and customers, our physical store will remain closed for the forseeable future. Our online store is open! We offer priority shipping and curbside pickup. Our phones are open from noon to 4 PM. We appreciate your support as we try to navigate the unique demands of this time.

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations (Paperback)


  • As COVID-19 cases continue to surge across the country, we have decided to temporarily close our doors for in-store browsing. 
  • During this time, we will offer priority shipping to anywhere in the U.S. as well as curbside pickup in the parking lot behind our store from 11 a.m. to 5 p.m. seven days a week.
  • Do NOT come to the store until you get a confirmation email that your order is complete and ready for pickup!
  • Women & Children First is not responsible for lost or stolen packages.
The Language of Global Success: How a Common Tongue Transforms Multinational Organizations Cover Image
Unavailable from our sources


How one global organization's lingua franca mandate shaped the lives of its employees around the world

For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"--detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization.

About the Author

Tsedal Neeley is professor of business administration in the Organizational Behavior Unit at Harvard Business School.
Product Details
ISBN: 9780691196121
ISBN-10: 0691196125
Publisher: Princeton University Press
Publication Date: November 19th, 2019
Pages: 200
Language: English