Conventional wisdom suggests that companies cannot simultaneously compete in mature markets and successfully enter new ones. But, this book teaches us otherwise. Through organizational ambidexterity, leaders can both defend a firm's core strengths and forge new successes in the face of disruptive change.
About the Author
Charles A. O'Reilly III is the Frank E. Buck Professor of Management at Stanford University's Graduate School of Business. Michael L. Tushman is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration at Harvard Business School. Together, they are the authors of Winning Through Innovation (2002). Their consulting practice, Change Logic, helps firms, CEOs, and senior teams around the world to innovate and thrive.