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Fashion Promotion in Practice (Paperback)

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Description


Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns.

Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.

Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.

About the Author


Jon Cope is a Senior Lecturer in Public Relations at Westminster University, London, UK Dennis Maloney is Course Leader in Fashion Journalism at University for the Creative Arts, UK
Product Details
ISBN: 9781472568922
ISBN-10: 1472568923
Publisher: Fairchild Books
Publication Date: March 24th, 2016
Pages: 216
Language: English
Series: Required Reading Range