Escaping the Build Trap: How Effective Product Management Creates Real Value (Paperback)

PLEASE READ BEFORE PLACING AN ORDER:

  • Thank you for your overwhelming support! We are 48 hours behind processing online orders.
  • As COVID-19 cases surge across the country, we have decided to close our doors for in-store browsing. 
  • During these three weeks, we will offer priority shipping to anywhere in the U.S. as well as curbside pickup in the parking lot behind our store from 11 a.m. to 5 p.m. seven days a week.
  • Do NOT come to the store until you get a confirmation email that your order is complete and ready for pickup!
  • OUR ONLINE STORE WILL BE CLOSED ON DECEMBER 25 & 26 TO GIVE OUR STAFF A MUCH-DESERVED BREAK!
  • Women & Children First is not responsible for lost or stolen packages.
Escaping the Build Trap: How Effective Product Management Creates Real Value Cover Image
$34.99
Usually Ships in 1-5 Days

Description


To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

  • Why organizations ship features rather than cultivate the value those features represent
  • How to set up a product organization that scales
  • How product strategy connects a company's vision and economic outcomes back to the product activities
  • How to identify and pursue the right opportunities for producing value through an iterative product framework
  • How to build a culture focused on successful outcomes over outputs

About the Author


Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.
Product Details
ISBN: 9781491973790
ISBN-10: 149197379X
Publisher: O'Reilly Media
Publication Date: November 29th, 2018
Pages: 200
Language: English