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New to This Edition:
An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical 'top tip' for doing research successfully.
The book is complemented by a FREE online resources including PowerPoint slides, datasets, multiple-choice questions, e-flashcards and links to additional online material.
Suitable reading for any student carrying out a research project, dissertation or thesis in business and management.