"With real-time social media available to billions of people, a crisis is just one tweet or YouTube video away. However, when something does occur that has potential to affect your reputation, 'no comment' is not a savvy response. Crisis Ahead
prepares you for effectively managing threats to your business. It's your guide to the strategies and tactics of effective real-time communications. Read it so you will be ready when (not if) crisis hits your organization."
—David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of eleven books including The New Rules of Marketing and PR.
"Having dealt with a crisis or two and maybe causing a few on my own, I appreciate Edward Segal's primer on how to prepare for and respond to a crisis. Every organization, business, or political candidate will face some sort of crisis. It is inevitable and probably unavoidable. But there are successful strategies, tactics, and techniques for dealing with crisis situations, and Segal presents them here clearly and succinctly with his memorable "10-R's of crisis management" and useful guidance on how communicators can rise to the challenges they will face."
—Mike McCurry, former State Department and White House Spokesman (1993-1998); Professor/Director, Wesley Theological Seminary
is the ultimate and invaluable survival guide for business executives who are knee-deep in a crisis and a handy reference book for company officials who want to prepare for the inevitable. Edward Segal helps you assess your readiness to handle a crisis and provides a practical handbook - packed with exciting real-world examples that required real-world solutions- for crisis communication planning everyone can benefit from. Edward's conversational writing style makes Crisis Ahead
a quick and easy read and its innovative design ensures you can immediately find the advice and information you need before, during, or after a crisis."—Mitchell E. Marovitz, Ph.D., APR, Fellow PRSA, Chair, Public Relations Program, Business and Management Department, The Graduate School, University of Maryland Global Campus
"Edward Segal has drawn from his experience as a CEO
and an experienced crisis-communication counselor to produce an insightful and
practical book that will be useful to leaders and managers in companies and
nonprofit organizations alike. The book considers myriad scenarios that could
lead to a crisis situation, and the checklists and exercises he has included
well-support application of the thought processes and practices he suggests. As
Edward notes, crises ignore no organization, and the key to responding well is
preparing well. His new guide is designed to support just that."
—John H. Graham IV, FASAE, CAE former President and CEO, ASAE: The Center for Association Leadership
is the one book every CEO and other company officials should have in easy reach on their desks before, during, and after a disaster, scandal, or other emergency strikes. This is a quick and easy read with important advice and insights for anyone who helps lead or manage a business or organization. Don't wait until there is a crisis to figure out how to respond and recover from it. Do yourself and your organization a big favor and start reading Crisis Ahead
today."—Arnold Sanow Author, Get Along with Anyone, Anytime, Anywhere
"In Crisis Ahead
, Edward Segal puts his wealth of experience and knowledge about crisis management and communication at your fingertips. He has written a lively, engaging, and practical handbook that provides invaluable insights and advice for preventing, managing, and recovering from dozens of crisis situations. Crisis Ahead
is like having your own personal crisis management expert available and on call 24/7."—Karen Friedman Karen Friedman Enterprises Author, Shut Up And Say Something!, Ordinary People: Extraordinary Lessons
"Great CEOs know the importance of contingency planning. They are ready for the crisis before it strikes. Edward Segal's Crisis Ahead provides a practical and realistic guide that reflects his diverse background as a PR consultant, CEO, corporate spokesperson, journalist, and astute observer of how others have responded to a variety of crisis situations. Edward is an authority on crisis management whose deep knowledge and extensive expertise is on full display in Crisis Ahead. All CEOs, managers, and boards of directors should read it as soon as possible."
—Jerry Matthews Author, "Reach Zenith: The 10 Intangible Skills of Great CEOs."
"Associations and nonprofit organizations sometime wrongly believe they are immune from a crisis, or that its impact will be minimal. It is not difficult to find news about organizations that have had to deal with million dollar embezzlements, violations of the law ("We didn't know") or a death at their planned event. Having a crisis response plan and resources is critical for survival for leaders, staff, and boards of directors Crisis Ready, and the expertise and examples provided by author Edward Segal, are valuable tools."—Bob Harris, CAE The Nonprofit Center
"I know from my experience and research that proactive planning is critical in order for companies and organizations to successfully weather a crisis and come out even stronger on the other side. The bad news is that crises are inevitable. The good news is that in Crisis Ready Edward Segal provides the protocols that are necessary to help ensure the survival of a business and the resiliency of its brand."—Sweta Chakraborty, Ph.D. Risk and Behavioral Scientist Millennium Leadership Fellow, The Atlantic Council US Representative, We Dont Have Time
"Edward Segal's newest book is nothing short of crisis management gold. It is the smart, straight-forward, comprehensive, "how to" guide you need to get ready for and manage the unexpected and the unthinkable. Crisis Ready is the one-stop, go-to reference guide on crisis management for anyone who starts, runs, or helps lead any business or organization.
"Why put your company or organization at risk by ignoring or denying problems that can impact your reputation, operations, and bottom line? By following Edward's comprehensive and practical advice, you can have the confidence and peace of mind that you are as readY as you can be for any crisis and can bounce back from it as soon as possible."
—David Nellis Principal, Executive Creative Director Return on Investment marketing and communication agency
"A wide range of crises from a wayward CEO to a natural
disaster to a shooting incident are covered here. Keep this book close. You
never know when your crisis will strike."
—Ed Barks President, Barks Communications Author, A+ Strategies for C-Suite Communications and The Truth About Public Speaking
"In an age of constant crisis, everyone needs to think differently and garner new skills. Think like legendary broadcast journalist Edward R. Murrow, act like a social media guru, lead like General George Patton, take risks like Pulitzer Prize-winning reporter Ernie Pyle, and understand human motivations like the Dalai Lama. Crisis Ready adroitly leads you on that path to being a patient teacher and visionary for your company or organization."
—Richard Levick, Esq. Chairman & CEO, LEVICK, the global crisis communications agency; author of The Communicators: Leadership in the Age of Crisis and other books
"If you are a leader of any type of organization, then
Edward Segal's Crisis Ready
is a must-have.
executive who wants to learn how to avoid, manage and recover from a crisis
will find Segal's ideas and suggestions invaluable."—Coni K Meyers, LMC, CBLC, CDC Kickbutt Leadership Visionary & Mentor Four-time International Best-Selling Author of Crystalline Moments, Success Chronicles, Resilience in the Storm, and Conceived to
book is a must-read for anyone who might deal with a organizational or company
crisis at some point in their career."—Danny Selnick Communication Consultant and Former Executive of Two Press Release News Wire Services