Pricing Photography: The Complete Guide to Assignment and Stock Prices (Paperback)

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Pricing Photography: The Complete Guide to Assignment and Stock Prices By Michal Heron, David MacTavish Cover Image
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Description


Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

About the Author


Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.
Product Details
ISBN: 9781581158885
ISBN-10: 1581158882
Publisher: Allworth
Publication Date: January 2nd, 2013
Pages: 160
Language: English