Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e (Paperback)

COVID-19 Notification

*** Thank you for your overwhelming support! Please note: we are 48 hours behind processing online orders. Please do not come to the store until you get confirmation the order is complete and ready for pickup!

*** As COVID-19 cases surge across the country, we have decided to close our doors for in-store browsing for three weeks beginning on Saturday, November 14. During these three weeks, we will offer priority shipping to anywhere in the U.S. as well as curbside pickup in the parking lot behind our store from 11 a.m. to 5 p.m. seven days a week. Please wait for an email that your order is complete before you come for curbside pickup.***

*** Women & Children First is not responsible for lost or stolen packages.

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e Cover Image
By Bradford Fitch, Jack Holt (Editor)
Email or call for price.
Usually Ships in 1-5 Days

Description


Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill.

Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding.

For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change.

As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.

Table of Contents

Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communication Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet
Ch. 6 Online Communication
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communication in a Federal Agency
Ch. 12 Crisis Communication in Public Affairs
Ch. 13 Honest Spin: Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

For Complete Table of Contents, see MediaRelationsHandbook.com

Product Details
ISBN: 9781587331671
ISBN-10: 1587331675
Publisher: TheCapitol.Net
Publication Date: August 29th, 2012
Pages: 332
Language: English