Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (Paperback)

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Description


A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. 

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

About the Author


Ryan Holiday is one of the world's foremost thinkers and writers on ancient philosophy and its place in everyday life. He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the WayEgo Is the EnemyThe Daily Stoic; and the #1 New York Times bestseller Stillness Is the Key. His books have been translated into over 30 languages and read by over two million people worldwide. He lives outside Austin, Texas, with his family.

Praise For…


"An invaluable tool for ad executives, engineers, and entrepreneurs alike." —Nir Eyal, author of Hooked

"Finally, a crystallization and explanation of growth hacking in easy-to-understand terms—and better, real strategies and tactics for application." —Alex Korchinski, growth hacker at Scribd

"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." —Andrew Chen, Silicon Valley entrepreneur, essayist, and startup advisor

“Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too.” —Jason Harris, CEO of Mekanism
Product Details
ISBN: 9781591847380
ISBN-10: 1591847389
Publisher: Portfolio
Publication Date: September 30th, 2014
Pages: 176
Language: English