** COVID-19 Alert **

To help protect the health of our staff and customers, our physical store will remain closed for the forseeable future. Our online store is open! We offer priority shipping and curbside pickup. Our phones are open from noon to 4 PM. We appreciate your support as we try to navigate the unique demands of this time.

Crystallizing Public Opinion (Paperback)

PLEASE READ BEFORE PLACING AN ORDER:

  • As COVID-19 cases continue to surge across the country, we have decided to temporarily close our doors for in-store browsing. 
  • During this time, we will offer priority shipping to anywhere in the U.S. as well as curbside pickup in the parking lot behind our store from 11 a.m. to 5 p.m. seven days a week.
  • Do NOT come to the store until you get a confirmation email that your order is complete and ready for pickup!
  • Women & Children First is not responsible for lost or stolen packages.
Crystallizing Public Opinion Cover Image
Unavailable from our sources
Unavailable

Description


A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

Product Details
ISBN: 9781684113040
ISBN-10: 1684113040
Publisher: WWW.Snowballpublishing.com
Publication Date: March 20th, 2017
Pages: 174
Language: English