** COVID-19 Alert **

To help protect the health of our staff and customers, our physical store will remain closed for the forseeable future. Our online store is open! We offer priority shipping and curbside pickup. Our phones are open from noon to 4 PM. We appreciate your support as we try to navigate the unique demands of this time.

A Guide to Market Size Calculation and Confidence: The Ultimate Cheat Sheet (Paperback)


  • As COVID-19 cases continue to surge across the country, we have decided to temporarily close our doors for in-store browsing. 
  • During this time, we will offer priority shipping to anywhere in the U.S. as well as curbside pickup in the parking lot behind our store from 11 a.m. to 5 p.m. seven days a week.
  • Do NOT come to the store until you get a confirmation email that your order is complete and ready for pickup!
  • Women & Children First is not responsible for lost or stolen packages.
A Guide to Market Size Calculation and Confidence: The Ultimate Cheat Sheet Cover Image
Unavailable from our sources


A Guide to Market Size Calculation and Confidence by Jerry Schall combines proven market size methodologies with an adaptation for new business models, consumer needs, and market nuances to make it an easy-to-follow process that can serve as the cornerstone for any major business decision. Instead of taking market data at face value, leverage Schall's books for the cues needed to guide critical thought and analysis.
Product Details
ISBN: 9781731496713
ISBN-10: 1731496710
Publisher: Independently Published
Publication Date: November 29th, 2018
Pages: 116
Language: English