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BEFORE AN OFFER CAN BE PROFITABLE, IT HAS TO BE MARKETABLE.
Your company can create the most innovative, jaw-dropping product or service ever seen. But if your offer is buried beneath the mass of marketing messages bombarding consumers every minute of every day, it will never make the money it should. So what's a business owner to do?
When it comes to marketing, there is one solution. Figure out what's never been done, put a strategy to it--and do it.
From establishing a bulletproof brand that audiences love and believe in to planning your big launch, UnCloned Marketing delivers a comprehensive blueprint for creating cash-generating marketing campaigns. In her fourth book, Marketing and Launch Strategist Audria Richmond reveals the exact proven framework that her marketing firm uses to disrupt industries and drive sales.
Complete with kick-butt advice, repeatable, step-by-step strategies and proven case studies from popular brands, this book will help you to master marketing like the pros.
Whether it's just you and a laptop or you're running a large team, by the end of this book you'll know exactly how to:
Establish yourself as an authority
Create offers your audience can't wait to buy
Structure and launch an out-of-the-box marketing campaign from start to finish
Wow new clients and customers after the sale to position them for their next purchase
Hold on to your analytics. Your marketing game just completely changed.