Consumer Behaviour in Food and Healthy Lifestyle: A Global Perspective (Paperback)

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Consumer Behaviour in Food and Healthy Lifestyle: A Global Perspective By Isaac K. Ngugi, Helen O'Sullivan, Hanaa Osman Cover Image


This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions.

This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
Product Details
ISBN: 9781786392886
ISBN-10: 1786392887
Publisher: Cabi
Publication Date: August 25th, 2020
Pages: 240
Language: English