*We're temporarily closed for in-store browsing*

  • Due to the continuing surge in Covid cases, our physical store is currently closed.
  • You can still shop with us online! We offer curbside pickup seven days a week from 11 a.m. to 5 p.m. and we ship anywhere in the U.S.
  • Our phone lines are open from 11 a.m. to 5 p.m. 7 days a week.

Dual-Channel Supply Chain Decisions with Risk-Averse Behavior (Hardcover)


-Please do not come to the store until you get a confirmation email that your order is complete and ready for pickup!

-Please place orders for pre-order titles separately. If your pre-order is placed with other titles, please note that we will add additional shipping fees.

-Women & Children First is not responsible for lost or stolen packages.

Dual-Channel Supply Chain Decisions with Risk-Averse Behavior Cover Image
By Bo Li (Editor), Dong-Ping Song (Editor)


In the era of e-commerce and digitalization, new commercial patterns and opportunities are emerging. For example, in addition to traditional reselling marketing channels, manufacturers can easily open direct channels using a variety of digital marketing strategies. These new marketing channels will cause conflict and competition between manufacturers and resellers. This raises the important question of how to make optimal decisions for multiple players in dual-channel supply chain contexts. Within changing and uncertain operation environments, business enterprises must face tougher challenges than before to survive in competitive markets.This book aims to address representative decision-making problems in dual-channel supply chains with risk-averse channel members. The most recently developed risk assessment technique, Conditional Value-at-Risk (CVaR), will be adopted as the predominant criterion to measure the risk-averse attitude. Based on game theory, important issues such as channel selection, pricing, order quantity, manufacturer encroachment, greening strategy, consumer return policies, financing strategies, channel coordination, contract design, information asymmetry, and capacity constraint will be modeled and analyzed. This book will help readers better understand operations management in dual-channel supply chain contexts with risk-averse behaviors, and will also provide effective techniques and tools for researchers and offer managerial insights for practitioners.
Product Details
ISBN: 9781800610392
ISBN-10: 1800610394
Publisher: World Scientific Publishing Europe Ltd
Publication Date: September 23rd, 2021
Pages: 224
Language: English