Relationship Marketing Telecommunication Industry (Large Print / Paperback)

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Relationship Marketing Telecommunication Industry By Deivasigamani P Cover Image


Relationship marketing appears to be an expensive alternative to firms practicing mass marketing due to the relatively high initial investments. Firms would adopt relationship marketing only if it has the potential to benefit them. When customers enter into a relationship with a firm, they are willingly foregoing other options and limiting their choice. Some of the personal motivations to do so result from greater efficiency in decision making, reduction in information processing .

Product Details
ISBN: 9781805458777
ISBN-10: 1805458779
Large Print: Yes
Publisher: Worple Press
Publication Date: December 31st, 2022
Pages: 188
Language: English