Many individuals never even consider improving their "small talk" skills. This can be a significant error, especially if you want to maximise your interactions with others in your daily life. The truth is that the vast majority of conversation consists of small talk and pleasantries. Consider it the necessary framework for all meaningful interactions.
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In an age where the majority of communication occurs via screen, much can be lost in translation. People can be incredibly charming when chatting online, but become paralysed by social anxiety when it's time to meet in person.