Shoot The HiPPO: How to be a killer Digital Marketing Manager (Paperback)

Before placing an order, please note:

  • You'll receive a confirmation email once your order is complete and ready for pickup. 
  • If you have a membership, please make a note of this in the order comments and we'll apply your discount.
  • Online orders are nonrefundable and cannot be exchanged.
  • If you place a pre-order to be shipped in the same order as currently available titles, an additional shipping fee will be added to your order.  
  • Women & Children First is not responsible for lost or stolen packages.
Shoot The HiPPO: How to be a killer Digital Marketing Manager By Tom Bowden, Tom Jepson Cover Image
$32.39
Unavailable

Description


This book is for Digital Marketing Managers who want to achieve things that they never thought possible. Being a Digital Marketing Manager is tough. Budgets are tight, management is demanding, technology is changing fast and there's too much for one person to do. The job is even more difficult when digital marketing decisions are made by opinion, not data. By gut feel, not what your customers are telling you.


How do you handle this when you're facing down the HiPPO - the Highest Paid Person's Opinion?

This textbook SHOOT THE HIPPO: How to be a killer Digital Marketing Manager is the practical, to-the-point guide that can empower you to lead change in your organisation.


It settles the noise around digital so you can focus on the things that are really important. It will give you the clarity you need to do the best work of your career and make your business more money online. It helps you understand your organisation's environment and influence its culture and processes. It gives you the insights and confidence to achieve buy-in from your whole organisation, and to shoot the HiPPO.


From the hearts and minds of Footprint Digital Directors Tom Bowden and Tom Jepson who have worked with brands such as Sony, Motorola, Huawei, Legal and General, Safestore, Itsu, Cartoon Network, and many many more, this insightful, approachable, helpful, and human book reveals all of the secrets of a successful digital marketing agency.

Product Details
ISBN: 9781838278199
ISBN-10: 1838278192
Publisher: Footprint Digital
Publication Date: December 16th, 2020
Pages: 366
Language: English