Mental Models: Aligning Design Strategy with Human Behavior (Paperback)

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Mental Models: Aligning Design Strategy with Human Behavior By Indi Young Cover Image


There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
Product Details
ISBN: 9781933820064
ISBN-10: 1933820063
Publisher: Rosenfeld Media
Publication Date: February 1st, 2008
Pages: 299
Language: English