** COVID-19 Alert **

To help protect the health of our staff and customers, our physical store will remain closed for the forseeable future. Our online store is open! We offer priority shipping and curbside pickup. Our phones are open from noon to 4 PM. We appreciate your support as we try to navigate the unique demands of this time.

Non-Obvious 2019: How to Predict Trends and Win the Future (Paperback)

PLEASE READ BEFORE PLACING AN ORDER:

  • Please do NOT come to the store until you get a confirmation email that your order is complete and ready for pickup!
  • Women & Children First is not responsible for lost or stolen packages.
Non-Obvious 2019: How to Predict Trends and Win the Future Cover Image
$17.95
We can order this for you!

Description


Wall Street Journal Best Seller Finalist: The AMA Leonard L. Berry Book Prize Winner: The Eric Hoffer Book Award (Business) Winner: INDIE Gold Medal Book Award (Business)

How are a men's grooming brand and frustrated "stuck-at-work" dads leading a revolution in masculinity post #MeToo?

What can the decline of a global lingerie brand and corporate hackathons teach us about how fear can stifle innovation?

How does hiring "neuro-diverse" workers and creating empathetic shampoo bottles signal a dramatic shift toward compassion in the workplace?

For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss.

In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.

In total, the Non-Obvious 2019 edition features 15 all-new trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media & Education, Technology; Design plus Economics; Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends, with longevity ratings for each.

As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

Product Details
ISBN: 9781940858661
ISBN-10: 1940858666
Publisher: Ideapress Publishing
Publication Date: January 1st, 2019
Pages: 334
Language: English
Series: Non-Obvious