As a constantly evolving and developing industry, the music business environment continues to establish new standards in terms of operational efficiency, dynamics between the different parties involved in the professional cycles, and constructing and performing methodologies in the process of achieving the desired results that all the participants in the music world have to adapt to in order to establish a sustainable career.
Hence, the main purpose of this book is to provide practical advice suitable to both aspiring music professionals and artists that need detailed guidance in the process of developing the basis of a fruitful, promising, and sustainable profile, not only in terms of business performance, but psychologically as well.
About the Author
Hristo Penchev is the founder and owner of UAC Management, an independent music management company established in the United Kingdom, author, entrepreneur, philanthropist, an official TEDx lecturer, and a figure with a proven media profile, certified by multiple appearances on numerous traditional and digital media outlets. He is an industry professional with significant experience in the different spheres of the music business. This experience results from an ongoing and continuous diversified operational activity with a noticeable success rate, including collaborations with a variety of high-level entertainment business participants. Penchev specializes in artist development, PR, branding, traditional and digital marketing, career strategizing, audience targeting, monetization, media networking, and every other aspect of the process of development and improvement of an artist's career.
