Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries (Hardcover)

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Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries By Sandford Borins, Beth Herst Cover Image
By Sandford Borins, Beth Herst
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Description

Engages with an important aspect of contemporary culture (movies, novels, biographies, histories about business) in a thoughtful, rigorous, and accessible way
Demonstrates that how we as a society think about business is strongly influenced by the way it is represented in these texts, and that this influences key personal influences

Examines texts' influence on social discourse and the circulation and reproduction within popular culture of the narrative structures they instantiate

About the Author

Sandford Borins is Professor of Strategic Management at the University of Toronto, Canada.Beth Herst is a researcher and writer based in Toronto, Canada.
Product Details
ISBN: 9783319779225
ISBN-10: 3319779222
Publisher: Palgrave Pivot
Publication Date: April 12th, 2018
Pages: 78
Language: English
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