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D&ad. the Copy Book (Hardcover)

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D&ad. the Copy Book Cover Image
By D&ad (Editor)
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Description


In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.

About the series

Bibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe

Product Details
ISBN: 9783836568524
ISBN-10: 3836568527
Publisher: Taschen
Publication Date: May 16th, 2018
Pages: 544
Language: English