Manipulative Marketing in Auto Sector (Paperback)

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Manipulative Marketing in Auto Sector By Richard B. Sykes Cover Image


Niccolo di Bernardo dei Machiavelli (1469-1527) was an Italian writer, diplomat, and political theorist in Florence, Italy (De Grazia, 1994). Machiavelli wrote and published many books and plays but is most famous, and infamous, for one book. In The Prince, Machiavelli developed series of thoughts and methods on obtaining and maintaining power, even when facing adversity (De Grazia, 1994; Ledeen, 2000; M cAlpine, 1999). Originally addressed to princes and nobilities of 16th Century Italy, The Prince became a manual for future generations of organizational and political leaders and entrepreneurs alike.without doubt princes become great when they overcome the difficulties and obstacles by which they are confronted .... For this reason many consider that a prince, when he has the opportunity, ought with craft to foster some animosity against himself, so that, having crushed it, his renown may rise higher. (M achiavelli, trans. 1992, p. 98)

Product Details
ISBN: 9789749825037
ISBN-10: 9749825039
Publisher: Abdul Publisher
Publication Date: August 6th, 2023
Pages: 216
Language: English