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Developing an effective and insightful strategy is critical in order to manage risk and take advantage of emerging strategic opportunities. The authors walk you through essential viewpoints in strategy, from core economic ideas and key strategic questions to ask in any situation to current advances at the forefront of the discipline, in this short book. Most importantly, they discuss how you can apply these nuggets of information to the very real difficulties you face today.
This primer is for anybody who wants to have a role in strategy, from the seasoned CEO who needs a refresher to the new addition to the boardroom.