Brand Management: 72 Simple Steps To A Winning Brand Strategy: What Does A Brand Manager Do In Marketing (Paperback)

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Brand Management: 72 Simple Steps To A Winning Brand Strategy: What Does A Brand Manager Do In Marketing By Gary Greuel Cover Image
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Description


Branding is a concept that extends far beyond the marketing of "brand name" designer jeans and other products. A company's brand represents their market identity-who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Consequently, brand marketing is important to nearly every business. Brand marketing is a way to promote your product or service by promoting your brand as a whole. Essentially, it tells your service's or product's story by emphasizing your whole brand.

This book helps marketers gain a foundation to craft and execute superior strategy and marketing. It includes seventy-two universal lessons, drawn from both theory and experience that marketers should know and have in their toolkits. Collectively, these lessons serve as a thought-provoking guide to help brand marketers strategize and execute their ideas successfully.

Product Details
ISBN: 9798548159441
Publisher: Independently Published
Publication Date: August 2nd, 2021
Pages: 42
Language: English