Branding is a concept that extends far beyond the marketing of "brand name" designer jeans and other products. A company's brand represents their market identity-who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Consequently, brand marketing is important to nearly every business. Brand marketing is a way to promote your product or service by promoting your brand as a whole. Essentially, it tells your service's or product's story by emphasizing your whole brand.
This book helps marketers gain a foundation to craft and execute superior strategy and marketing. It includes seventy-two universal lessons, drawn from both theory and experience that marketers should know and have in their toolkits. Collectively, these lessons serve as a thought-provoking guide to help brand marketers strategize and execute their ideas successfully.