Master B2B Marketing Strategy: A Vision Of Strategic And Operational B2B Marketing Activities: Models Of B2B Marketing (Paperback)

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Master B2B Marketing Strategy: A Vision Of Strategic And Operational B2B Marketing Activities: Models Of B2B Marketing By Corey Lecleir Cover Image
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Description


As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It holds several key distinctions from B2C marketing, which is oriented toward consumers.

In this book, you will discover:
Chapter 1: What B2B Marketing Decisions Are Needed
Chapter 2: How to Create a Macro Model of the Environment
Chapter 3: What Micro-Environmental Analyses Are Necessary
Chapter 4: How to Make a Model of B2B Customer Behavior
Chapter 5: How to Analyze the Internal Status, of the Company and Synthesize
And so much more

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Product Details
ISBN: 9798548177551
Publisher: Independently Published
Publication Date: August 2nd, 2021
Pages: 260
Language: English