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Browse Books: Business & Economics / Marketing / Research

Assemblage: The Art and Science of Brand Transformation By Emmanuel Probst Cover Image
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Start with the Story: Brand-Building in a Narrative Economy By Kristian A. Alomá Cover Image
Time to Listen: How Giving People Space to Speak Drives Invention and Inclusion By Indi Young Cover Image
Find Your Market: Discover and Win Your Product's Best Market Opportunity By Étienne Garbugli Cover Image
Interviewing Users: How to Uncover Compelling Insights By Steve Portigal, Jamika D. Burge (Foreword by) Cover Image
By Steve Portigal, Jamika D. Burge (Foreword by)
How Brands Innovate: The Principles of Cultural Strategy By Douglas Holt Cover Image
Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch By Marwa Kaabour Cover Image
Competing on Thought Leadership By Robert Buday Cover Image
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Loose Leaf for Consumer Behavior By David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser Cover Image
InstaBrain: The New Rules for Marketing to Generation Z By Sarah Weise Cover Image
The Status Revolution: The Improbable Story of How the Lowbrow Became the Highbrow By Chuck Thompson Cover Image
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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits By Rachel Lawes Cover Image