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Browse Books: Business & Economics / Public Relations

Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing) Cover Image
The Business of Persuasion: Harold Burson on Public Relations Cover Image
Reputation Matrix: Five Strategies To Increase your Visibility, Credibility, and Positive Word of Mouth in the Community and Online Cover Image
Crystallizing Public Opinion Cover Image
By Edward Bernays, Stuart Ewen (Introduction by)
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Analysts on Analyst Relations Cover Image
By Robin Schaffer, Sven Litke (Preface by), Efrem G. Mallach (Introduction by)
Public Relations: The Profession & the Practice Cover Image
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly Cover Image
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Marilyn: A Woman In Charge Cover Image
Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds Cover Image
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Cover Image
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Reputation Rules: Strategies for Building Your Company's Most Valuable Asset Cover Image
Cases in Public Relations Management: The Rise of Social Media and Activism Cover Image