The People's Car (Kobo eBook)

The People's Car By Bernhard Rieger Cover Image
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Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

Product Details
ISBN-13: 9780674075757
Publisher: Harvard University Press
Publication Date: April 8th, 2013