Once a dirty word brushed away with a grimace, “feminist” has been rebranded as a shiny label sported by movie stars, fashion designers, and powerhouses like Beyonce. Feminism's splashy arrival at the center of today's media and pop culture, however, hasn’t offered solutions to the movement's unfinished business. Planned Parenthood is under sustained attack; women are still paid 77 percent or less of a man's dollar; and vicious attacks on women, both on- and offline, are utterly routine. So, what does it mean when social change becomes a brand identity? Andi Zeisler, a founding editor of Bitch Media, explores this issue by drawing on more than twenty years’ experience interpreting popular culture. Witty, fearless, and unflinching, We Were Feminists Once is the story of how feminism has been co-opted, and how we can amplify feminism's real purpose and power. For this event, Andi will be joined by local author Veronica Arreola. Veronica runs the blog, Viva la Feminista, which has been named a top political blog by BlogHer, the Women’s Media Center, and LATISM. Veronica’s work on behalf of women and girls has been recognized with a UIC Woman of the Year award, a Chicago Foundation for Women Impact Award, and an organizational Presidential Award for Excellence in Science, Mathematics and Engineering Mentoring. Her writing has appeared in Bitch, Ms., and the Christian Science Monitor. She lives in Chicago with her husband, daughter, and two rescue dogs.